1.6 Million Reasons To Start A Search Marketing Business…
by Bernard Ablola
Mar 28, 2007 Bernard, Google, Internet Marketing, MSN, Microsoft, Networking, Search Engine Marketing, Seattle
Congratulations to Tim and Zak. Earlier this month they announced the sale of 51% of the Found Agency to Photon Group of just over $1.6 million. (…champagne glasses are overflowing in Australia) Can’t wait to see you guys in Vegas this year. Congratulations.
Zak, many thanks for helping me get into the Search Marketing Industry. You have helped me tremendously. Loving every minute of it.
Here is a link to the news article on Search Engine Room.
Congratulations!
Bernard
Search Engine Strategies Chicago 2006 – Recap Part 1 “Optimizing Your Blog”
by Bernard Ablola
Dec 11, 2006 Bernard, Conferences, Direct Response Marketing, Google, Internet Marketing, Microsoft, Networking, Search Engine Marketing
Okay, I just got back from my first Search Engine Strategies Conference in Chicago. It was wonderful to see some old friends and meet some new ones. My top “takeaway” from SES Chicago was Stephen Spencer’s presentation “Optimizing Your Blog”. Spencer is the president of the web design and search marketing firm, Netconcepts. Spencer offered extensive “behind the closed door” advice. The following are the top 3 key insights from his presentation.
1. Using Word Press and other blog tools to create a dynamic website
2. Optimizing Your Blog/Website for SEO
3. Building Inbound Links
Using Word Press and other blog tools to create a dynamic website
Netconcepts.com recently redesigned their site using the Word Press platform. The website includes various plug-ins, such as Ultimate Tag Warrior, rss, tag clouds and related posts. Most websites are not developed using a blog platform. However, after they redesigned the site, the amount of traffic dramatically increased. Due to this restructuring, netconcepts.com became digg and del.cio.us friendly, enabling the users to tag specific pages and create a robust social networking experience. This also allowed for the site to exponentially grow in size. Each post, entry and testimonial became a separate page, thus creating more pages for the search engines to crawl.
Optimizing Your Blog/Website for SEO
When structuring your blog/website, keep it SEO friendly by being aware of the internal hierarchical linking structure and utilizing keywords in your title tags. Find a balance between writing creative titles and creating titles that users will most likely search for. Keep pages close to the root folder. For example, www.yourdomain.com/category/page.html. When creating titles for your pages, include keywords in your URLs and use hyphens not underscores. Including a “Top Ten Post” as seen in www.problogger.net makes popular content available to new readers. Also, make use of “previous” and “next” links to insure optimal navigation.
Building Inbound Links
When building inbound links don’t just rely on the web and email for communication. Meet influential bloggers in person. Many bloggers attend SES, Pubcon, Blog on, and Business Blog Summit conferences. If you are the introverted type, use my networking tips from my previous post. Also, read and comment on other blogs and become active in these communities.
SES Chicago, in general, and Spencer’s presentation, in particular, was worth surviving the Chicago Airport and the below freezing weather. I look forward to implementing these changes on this blog and other web properties. I highly suggest attending the Search Engine Strategies Conference and expediting the implementation of these tips to increase your traffic.
To your success on the web!
Bernard Ablola
P.S. Here are my photos from SES Chicago 2006
Tags: Search Engine Strategies
The Lost Google Tapes
by Francis Ablola
Dec 6, 2006 Google, Search Engine Marketing
January 2000 interviews with Google co-founders, Sergey Brin and Larry Page, will be podcast in a ten-part series begining December 11th. From the San Francisco Chronicle teaser, we should expect some interesting insights into the early days of Big G.
Check out PodVentureZone.com to subscribe to the Lost Google Tapes series.
Tags: Google Tapes